Naturally every home seller wants the highest possible price for their property. After all for most people, this is their largest asset.
While seemingly an obvious question, agents will rarely give a clear and direct answer.
The two most common lies told in the real estate industry involve the price estimate quoted to potential sellers. They are;
1. The improbable lie: this is when an agent intentionally inflates a property’s potential selling price; it’s the lie most people are aware of and dislike about real estate agent.
2. The lie of omission; this is when an agent knowing the probable selling price, chooses not to tell the owner; it’s a more subtle lie, but still prevalent in the industry.
Both have the capacity to hurt you financially and emotionally. An agent who is honest about all facets of selling, including price is a rare, true professional. They deserve your trust.
Ensure any price discussed with a potential agent is based on evidence in the form of comparable, recently sold properties in your area. It’s always a good idea to get your quoted price from an agent in writing.
Remember a real estate agent should be chosen on their ability to find the best buyer for your property and to negotiate that buyer’s maximum price. This often means as much as $20,000 or more in your pocket.
Agents should not be chosen on their ability to simply quote the highest price.
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