By Andrew Trim
Author of Real Estate Dangers
‘No-price’ strategies include ‘for sale by negotiation’, ‘for sale by tender’ and ‘auction’. Most real estate advertising websites also offer a ‘contact agent’ option.
The effect of no price marketing on buyer enquiry is heavily influenced by market conditions.
In a stable or falling market where supply outstrips demand, enquiry is generally lower with no price marketing. If a potential buyer enquires, inspects the property and decides to make an offer, it is seldom...