Buying emotionally or logically?
By Peter O’Malley
Author of Inside Real Estate
Presentation that meets the eye has a major impact on how buyers “perceive” a property. Being purely objective and logical is easier said than done when buying a home. Buyers can mislead themselves if they allow their immediate emotional reaction to conjure a reflex response to a property.
In selling school, all sales people are taught that people buy emotionally and justify logically.
Residential real estate is very...