By Andrew Trim
Author of Real Estate Dangers
The location is ideal, it has the right number of bedrooms and living spaces, the yard is great – it feels like the perfect home. Occasionally, a buyer matches a property to perfection.
This buyer is going to live in the property. It will become their home. There is an instant and strong emotional connection.
This is the ‘heart buyer’. Heart buyers are seen early in marketing campaigns and only want that specific property. There...