Does the agent have a negotiation strategy? The answer in the majority of cases is no.
Be careful, many agents don’t understand negotiation and instead choose to discuss their “offer process” this is NOT Negotiation. It is simply the conveying of an offer from the buyer to you, the seller. Smart sellers will realise this isn’t a negotiation strategy, but rather an expensive alternative to a fax machine or email.
Home sellers often overlook the true value of a real estate agent, which is found in their negotiation strategy, skills and tactics employed after an interest buyer is found. The method of sale, the marketing, the pricing and the inspections all lead to this final negotiation.
The contract negotiation is the last chance for you to profit from owning this property. An agent with great negotiation skills and the right strategy can make a difference of tens of thousands of dollars.
Smart sellers understand an agent’s most important duty is that of a negotiator.
Ensure your agent has a proven negotiation strategy focused on one goal: achieving the best possible result for you.
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