By Andrew Trim
Author of Real Estate Dangers
For most agents, public auctions are all about advertising revenue and personal profile. Public auctions are promoted widely throughout the real estate industry and major media organisations. You can’t have a public auction without the significant spend that accompanies it – namely the vendor-paid marketing campaign.
The media’s attitude towards public auction was revealed in a capital city daily. The headline ran ‘Auction Results’ and reported 117 sales. However, of the 117...